

The day before I saw Food, Inc., I was creating my monthly budget for the Fall and trying to determine how much to allocate to groceries. As a regular shopper at Whole Foods, I was flabbergasted at how much I spent each month on groceries. After watching Food, Inc., I feel more justified with my decision as well as fortunate I have the option to shop there.
Food, Inc., “lifts the veil on our nation’s food industry, exposing the highly mechanized underbelly that has been hidden from the American consumer with the consent of our government’s regulatory agencies, USDA and FDA.” The movie discusses how the industry has changed over the last few decades, consumer health, American farmers and other topics relating to agriculture.
As with any documentary of this sort, it presents a one-sided argument, although this one I agree with. I do believe the food industry has gotten out of hand with the number of multinational conglomerates that have taken over. Why should a hamburger at McDonald’s cost less than carrots at the supermarket? Logically it does not make sense when more components are involved with the creation of the burger. It also was a bit scary that a typical grocery store contains over 42,000 different items, 90% of which contain corn or soy.
Unfortunately, I believe the movie was a bit too short and glossed over the points I thought were the most interesting. The bulk of the time the film was exposing wrongdoings with the agriculture industry (there are a lot). There were only a few brief minutes discussing how the organic industry has evolved. For example, Stonyfield Farm, the #3 yogurt producer in the United States is now owned by the Dannone Group and supplies Wal-mart. I think the argument Gary Hirshberg (CEO of Stonyfield) brought up was very thought provoking. He felt for every million Wal-mart spent buying organic, it was one less million spent on non-organic. Of course, that million is going to his company, so it’s not surprise he’s supporting it. I would have loved to have seen some people’s views supporting and opposing this theory.
I’m a big supporter of making small changes. I think it’s unrealistic for everyone to stop what they’re doing and only buy organic and local foods. I think the suggestions for everyone at the end of the movie were things people already knew for the most part. I’ve listed them below, with my comments in italics ;
Personally, I would have liked to see more information on how to make an impact. These last ten items were almost an afterthought to the movie. For example, suggestions on how to make a difference when on a tight budget is just one item that would have been more interesting. Additionally, I was surprised the website did not go into further detail on the ways you can make small changes. Rome wasn’t built in a day and the entire US Food System isn’t going to change overnight either.
Criticism aside, I think everyone should go see the film. I had no idea that over 80% of meat products are controled by 4 companies (as opposed to 5 companies controling less than 40% in 1970). It’s those small nuggets of information that make the movie worthwhile. It’s important to see what you’re feeding your body. If you don’t take care of yourself, who else will?
So if you couldn’t tell by now, I love strawberries. A whole lot. They’re one of my favorite fruits and I try to eat them as often as possible during the summer when ripe.
Well a couple of weeks ago my roommates and I went to Costco and I picked up a giant crate of strawberries. Since it was Costco, there were enough strawberries to feed a small army (or in my case a house full of people). I did manage to stash a couple of them away in the freezer for future use luckily. Unfreezing berries for cooking always yields mushy results, which are fantastic for baking. When I initially froze the strawberries I had no future plans and thought I would hold on to them until I found something delicious to make. Well luckily, that something found me. While in Whole Foods last week I decided to buy a magazine but unfortunately they were out of Us Weekly, so I picked up Whole Living instead (I’m joking…Whole Foods doesn’t even sell Us Weekly).
Anyway, I found this recipe for Strawberry Muffins and

I just knew they had to be made.

I think they’ve gone over well with the aforementioned army known as my roommates. More than have of them were gone in less than 24 hours and the remainder within 48.

I like this recipe for a couple of reasons. The first being, I modified it a bunch and the muffins were still delicious. Secondly, it does not produce an overly sweet muffin. The cake part is wholesome and the strawberries are the sweet parts of the muffin. As a result, these are good for breakfast on the run.
Strawberry Muffins
Adapted from Whole Living
When it comes to iPhone apps, I am cheap. Why pay for something when there is usually a free alternative? So I surprised even myself when I purchased Locavore for $3.99.
Developed by Buster McLeod and designed by Matt Hickey, Locavore finds your location and provides you with a list of fruits and vegetables that are currently in season plus others that will be in season soon. Additionally, the application features local farmer’s markets and a social networking aspect.
I downloaded this application because I thought it would assist with helping to choose the right foods in the grocery store. That aspect is lost on me right now because I’ve been hitting up the Farmer’s markets in California. However, it is nice to look at and see which fruits and vegetables are almost out of season. This allows me to make sure I buy those and get my fill before they’re gone until next year. This application was also helpful since I just moved to the bay area. It gave me a list of all the local farmer’s markets with their websites.
I could also see this application being helpful for those with CSA boxes. There were a few times in Boston where I had difficulty identifying some produce contained in my bi-weekly delivery. Locavore would have allowed me to see what was locally in season and use process of elimination to determine the unknown item.
Ease-of-Use:
It’s just about idiot-proof. The phone locates your position and tells you what’s in season. Strawberries are in season? Awesome, they’re one of my favorite fruits.
UI:
The interface is clear and organized. The pie slices act like a timer, showing you how long before the item will no longer be locally produced.
I also like that clicking on the produce gives you further information, including where else the item is available and for how long (who knew Kohlrabi was grown in 7 states?!)
One of the smartest features is globe icon in the bottom right. When clicking more information, the website is embedded in the application and you’re not automatically booted to Safari (which really annoys me sometimes all the time). You have control over whether or not you want to leave the application.
Gripes:
How necessary is the Facebook connect? I’m pretty sure all my friends are annoyed by the copious amounts of Twitter updates that dominate their news feed. I understand it spreads the “let’s eat local” love, but do they really want to read about every morsel I put in my mouth? I’m not that interesting. Now if Martha had joined, maybe people would pay attention, but even the Domestic Diva called Facebook “dippy“.
Improvements:
Locavore should hop on the push notification bandwagon. I might be busy and forget blueberries are on their way out. A notification once the pie reaches the red reminding me to buy a stockpile before the price skyrockets would be fantastic.
Final Verdict:
It’s a good, clean, well-built application with little-to-no bugs. If you’re a total local-food-only person, it would be worth the $3.99 to have that information right at your fingertips. If they lowered the price and added push-notifications, I would recommend this application to more individuals. Until then, try Google.
Ok, not really, but I’ve had an overwhelmingly large number of people ask me that question in various forms
“Are you a vegetarian?”
“Have you drank the CA kool-aid?’
“Have you denounced the east coast yet?”
and my personal favorite:
“Are you guys living in a commune?”
People, I have written posts on bacon and steak. I’m pretty sure two months of California living isn’t going to make me turn away filet mignon anytime soon. That said, I think I went a little overboard with the beef jerky while hiking in Yosemite last weekend. I haven’t eaten any meat, poultry or fish in four(!!!) whole days. This evening’s dinner was no different, I threw together some veg-friendly products into what my roommate called, “A Vegetarian Super-Protein Dinner.” It was pretty good. If I didn’t like steak so much, I might consider being a vegetarian.
It started with veggies:

and more veggies:

and ended with a delicious well-rounded meal

Vegetarian Super-Protein Dinner