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	<title>CoSkay.com &#187; Clover</title>
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		<title>SBUX New Four-Leaf Clover?*</title>
		<link>http://coskay.com/2008/09/11/sbux-new-four-leaf-clover/</link>
		<comments>http://coskay.com/2008/09/11/sbux-new-four-leaf-clover/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 19:31:47 +0000</pubDate>
		<dc:creator>Courtney</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Clover]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://coskay.com/?p=40</guid>
		<description><![CDATA[I&#8217;ve been anxious to try Starbucks&#8217; latest venture to return to personalized service, the Clover, ever since reading about it in Wired a few months ago.  Therefore, I was ecstatic to discover my local Starbucks (which, for the record, might be my favorite branch ever) was going to be debuting this coffee contraption.
For those of [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been anxious to try Starbucks&#8217; latest venture to return to personalized service, the Clover, ever since reading about it in <a href="http://www.wired.com/gadgets/miscellaneous/magazine/16-08/mf_clover">Wired</a> a few months ago.  Therefore, I was ecstatic to discover my local Starbucks (which, for the record, might be my favorite branch ever) was going to be debuting this coffee contraption.</p>
<p>For those of you who are unfamiliar with the Clover, it is essentially the $11,000 version of your office <a href="http://www.myflavia.com/myflavia/default.aspx">Flavia</a> coffee machines.  The extra $10,800 is a bit pricey, but the coffee isn&#8217;t from a packet either.  In addition to using freshly ground beans (measured out precisely to the tenth of a gram), the machine boasts customizable temperature and brew time settings.  Starbucks also offers an additional coffee selection specifically used with the Clover.  Swoon.</p>
<p>As you can probably tell, I&#8217;m a coffee fan.  My entire family has it pulsating through their veins.  Now I&#8217;ll be honest though, I&#8217;m not a huge fan of Starbucks&#8217; drip coffee.  I find it bitter and unappealing.  I much prefer their lattes and teas.  This is why the Clover piqued my interest; coffee, made freshly for me, in front of me and with really cool technology!</p>
<p>And yesterday was the big day (which was celebrated with balloons outside the shop).  I sauntered in on my way home and checked out the offerings.  After a few seconds of debate, I selected the El Savador Pacamara, a coffee from Latin America with hints of lemon and dark chocolate (cool, huh?).  I should note all of the &#8220;Small Batch Coffee&#8221; offerings had a fruit influence, a bit more variety would have been appreciated.  The barista measured and ground the beans in front of me as we made small chat about the new item.</p>
<p>About a minute later, I had a fresh cup of coffee in my hand.  Stop. Sniff. Sip. Burn Tongue. Oops, I got a little too excited and forgot that coffee is served hot.  A few minutes later I repeated the exercise.  Freshness, not bitter, not unappealing, and not $4 like the Wired article said (it was ~$2.50 for the tall).  In fact, I rather liked it.  I was able to taste the distinct flavors and I did not need sugar to mask bitterness.</p>
<p>Did Starbucks make the right choice in purchasing the entire Clover operation?  That is still a question to be answered.  The coffee <em>was</em> superior to the usual drip that had been sitting around, but I question the Clover&#8217;s versatility.  This Starbucks was located in the outer part of Kendall Square in Cambridge, it&#8217;s never ridiculously crowded and the baristas are genuinely friendly.  I feel this particular one corresponds to Starbuck&#8217;s vision of returning to their roots and focusing on the customer.  Here, the Clover fits.</p>
<p>I question its usability in metropolitan places like Manhattan and Chicago.  A place where there is a Starbucks on every corner and people have finished their coffee before they&#8217;ve paid.  A place where I always have had to wait in line to get coffee&#8230;imagine what the extra minute per person would do to those lines?! Disaster.</p>
<p>Although at $11,000 each, I&#8217;m sure they would not be set up in all those locations just yet.  For now, I&#8217;m still excited to have the Clover in my neighborhood so I can try out the other coffee flavors and see if they also live up to the hype.</p>
<p>*Yes, I realize this line has probably been used to death</p>
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